Thursday 14 May 2020

Hozier Official Webpage Analysis

Hozier's Official Page
This website immediately greets you with a clip from his 2019 release song "Wasteland Baby". This video plays in the background of the website continuously as you scroll down to view various albums and tickets available. The whole video playing on repeat features Hozier underwater sitting on a chair watching various household appliances such as books and flowers slowly rise to the surface of the water. This video gives an aesthetic light blue tone to the whole page and constantly plays the simple two shots throughout your time on the website. 
The font is a simple capital block like font with the exception of his name and the title of his newest album in a hand drawn, roughly sketched, capital font. All the text at the top of the home page is in a plain white colour, until you scroll down to view tickets and events. These events are laid out in a messy aesthetic, much like the top of the home page. Each event or ticket is given its own worn parchment as seen here:


This style is continued throughout the website. A sort of roughly sketched, relaxed tone. In the main image of the continuously playing video on the home page, Hozier is wearing a grey tank top and a white shirt which has been unbuttoned, letting the shirt spread out and be influenced by the clear blue water. This also gives this relaxed, laid back tone as if he has come home from work, letting himself and his clothes be influenced and carried effortlessly by the water. This relaxed tone is also carried throughout his music, which is known for being calming and relaxing. Perhaps this could symbolise the necessity to sometimes let go of the control in life and relax, letting the figurative water carry you away. Literally going with the flow.




Wednesday 6 May 2020

2 Music Videos and Analysis

Childish Gambino - This is America

This 4 minute long music video vocalised by rapper Donald Glover contrasts the cultural, joyful connotation of traditional music to the violence, and threat of society symbolised through guns. Starting with a traditional, joyful tune suddenly breaking this by producing a gun from thin air and shooting a guitarist. The symbolism through use of guns shows the suppression of society perhaps revealing a message about race or any traditional folk music. Abruptly stopping any attempt by shooting and killing. Replacing the joyful, up beat music with a low base repeated tone. As the song goes on the main actor (being Donald Glover himself) continues to shoot and kill more people. Finally finishing with a simple shot of Glover running through a hallway with lots of people being revealed to chase him at the end. Perhaps further symbolising the oppression message behind the video.

John Legend - Preach


This music video by John Legend is to give a voice to those effected by the criminal justice system. Challenging stereotypes and breaking down barriers, they are helping to end this mass incarnation and invest in just, equitable, and thriving communities across the US. With a moment drawn throughout the video of two black men getting stopped by the police without knowing what they did wrong. One of the young men gets shot and then we cut to a church, with people wearing black, to what we (as the audience can assume) is a funeral. Portraying injustice and inequality. Another moment shows a young white man carrying a large gun into a school. Revealing what the first few shots prior to this, of children running in a school, is all about. This stereotype is challenged as black men are perceived in the media to be far more dangerous than white men, further portraying the injustice and sheer racism rife everywhere.